EAN - Product identifiers


We are covering three topics under this section, kindly following below given details:-
  1. Product identifiers will soon be required
  2. Apply identifiers to these items
  3. Using product identifiers

Note: If EAN not applies to your category then please use following text under your EAN field "Does not apply".

Product identifiers will soon be required
Product identifiers will soon be required to list branded new and manufacturer refurbished items in specific categories, making it easier for buyers to quickly find what they’re looking for.
This is an important part of our ongoing work to improve the eBay.co.uk experience for all users. These are the categories which will be affected for all new listings of branded new and manufacturer refurbished items.
Baby
Books, Comics & Magazines
Business, Office & Industrial
Cameras & Photography
Clothes, Shoes & Accessories
Computers/Tablets & Networking
DVDs, Films & TV
Health & Beauty
Home, Furniture & DIY
Mobile Phones & Communication
Music
Musical Instruments
Pet Supplies
Sound & Vision
Sporting Goods
Toys & Games
Vehicle Parts & Accessories
Video Games & Consoles
For More detail, please click here
http://sellerupdate.ebay.co.uk/spring2015/product-identifiers
Apply identifiers to these items
As announced in March 2015, sellers who list branded items in new or manufacturer refurbished condition in the following categories are required to include the item's brand, manufacturer part number (MPN), and global trade item number (GTIN) to complete new listings and manual relists in these categories:
Baby
Books
Business & Industrial (Electrical & Test Equipment, Healthcare Lab & Life Sciences, Heavy Equipment, Heavy Equipment P&A, MRO & Industrial Supply)
Cameras & Photo
Cell Phones & Accessories
Clothing, Shoes & Accessories (Shoes only)
Computers/Tablets & Networking
Consumer Electronics
DVDs & Movies

Click here to go to TOP


Using product identifiers
You must include product identifiers when listing in certain eBay categories. These identifiers help buyers find exactly what they're looking for as well as making it easier for search engines to match your items to appropriate queries. Even when they're not mandatory, including product identifiers in your listings can help you attract more buyers.
Product identifiers explained
Listing with product identifiers
Categories in which you must use product identifiers
Including product identifiers for SEO
Frequently asked questions
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